Type:

Brand Experience & Marketing Design

Timeline:

April 2023, 1 week

Scope:

• Packaging design

• Brand identity

• Rapid prototyping

• Interaction design

Tools:

• Illustrator

• Photoshop

• Figma

How can we integrate a digital experience seamlessly with the physical world to enhance customer engagement and create an immersive brand world?

This independent brand experience project emerged from this question and belief that effective marketing campaigns should be interactive and personal. I developed a fragrance brand identity, product packaging, and mobile experience as part of a campaign to promote their latest collection.

Artifact is a beauty and fragrance brand specializing in memoirs through scent. Smell is evocative of place, time, and memory. The delicate notes that blanket our days and linger at night become an artifact of special chapters in our lives. Each of our fragrances was designed to mingle with your unique skin chemistry and create a personal signature that elevates the daily experience. A simple spritz will take you back to where the feeling all began.